Maxwel Cornet’s imminent move from West Ham United to Genoa on loan represents a strategic decision for both the player and the club, with several factors at play that make this deal sensible. Cornet, who joined West Ham in 2022 for £17.5 million from Burnley, has struggled to establish himself in the Premier League, and his lack of significant first-team opportunities this season has further hindered his development. After a previous loan spell at Southampton, where he made minimal impact, Cornet has found himself on the periphery at West Ham, making just two appearances in the league this season.

From West Ham’s perspective, this move allows the club to give Cornet the regular playing time he needs to regain his form and sharpness. With his lack of involvement in the first team, it’s clear that manager David Moyes does not see Cornet as part of his immediate plans. This loan move to Genoa offers the Ivorian winger the chance to reassert himself in a new environment, potentially making him a more attractive asset for future transfer deals. West Ham can benefit from Cornet getting valuable minutes on the pitch, allowing him to showcase his abilities in Serie A, which could increase his value—especially if he performs well for Genoa.

For Cornet, the move to Genoa is an opportunity to rebuild his career. The 28-year-old has immense talent and was once a key player for Burnley, where he earned a reputation for his pace, dribbling, and ability to contribute to both goals and assists. However, since his move to West Ham, his progress has been stunted due to a combination of injuries and a lack of consistent game time. This loan move could provide him with the necessary platform to regain his confidence and prove his worth on a regular basis.

While Cornet’s £17.5 million price tag from two years ago is unlikely to be fully recouped in the current transfer market, a successful spell in Italy could still see his market value rise, making him a more sellable asset in the summer. West Ham would likely be satisfied with a decent return on their investment, especially if the player can showcase his skills and contribute positively to Genoa’s season. With the current transfer window in full swing, the loan deal could also allow West Ham the flexibility to pursue other reinforcements for the squad under manager Graham Potter.

In essence, this loan move serves the interests of all parties involved. West Ham can offload a player who is not in their immediate plans while giving him the opportunity to rediscover his best form. Cornet gets a fresh start in a new league, potentially positioning himself for a more prominent role in the future, either at West Ham or elsewhere. For Genoa, the acquisition of a player with Premier League experience adds depth to their squad and the potential for strong performances, making this deal a win-win situation for all involved, assuming Cornet can live up to his potential during his time in Italy.